Reflection of smiling handsome guy applying perfume

At 18|8 Brookhaven, you can think of us as your partners in style – and while you may not think of it this way, style is about more than just your haircut, the shape of your beard, or even your appearance overall. Style is about the impression you leave on someone, the way they think of you, and how you present yourself to the world: and for better or worse, that includes how you smell. And while some people are content with Classic-scented Old Spice deodorant as their only scent, wearing cologne can be a major positive step in revamping your overall style. To help out with that, we’ve compiled a few expert tips on how to choose a cologne that matches you perfectly.


Feel It Out

You can read a hundred pamphlets about what goes into a cologne, how the high and low notes interact, or what it’s “supposed” to smell like, but at the end of the day, scent is about feeling. Before even looking at any promotional materials or descriptions or explanations, take a whiff and ask yourself how it makes you feel in your gut. If it’s something you like, find out more about it, but if not, just move on.


Don’t Get Swept Away by Marketing

Big fashion brands spend plenty of money to convince you that their newest cologne is the hottest thing on the market, but the truth is a lot of them smell the same and won’t be remembered for more than 5 minutes. Instead of going with the newest fashion, find yourself a real, bona fide perfumer that relies on natural ingredients. If they only focus on one thing – cologne – and don’t also make bags or fashion lines, that’s a great sign.


Keep It Simple

While it may seem like the more complex the cologne is, the better, it’s really based on what you want. If this is your first time trying cologne and you’re unsure of yourself, don’t go for the most complex thing. Instead, choose something simple and fresh with not too many ingredients. This is a great way to ease yourself into wearing colognes.


Don’t Go It Alone

When it comes time to finally take the plunge and go shopping, don’t go it alone. Bring a close friend to help you test out the scents and get a second opinion on how others think you smell. This’ll be a huge help when it comes to making a buying decision.

Contact Our Atlanta, GA Barbershop

Naturally, though, scent alone is not enough: you’ll need a great looking haircut if you want to make a good impression. And we can help with that. Feel free to call us at (404) 481-5368, reach out to us at our contact page, or book your next appointment online. Trust us, you won’t regret it.